Ecommerce engineering · 2026

Commerce that AI recommends and people buy.

We design and build Shopify, headless on Vercel and WooCommerce stores that load fast, convert well and give ChatGPT, Perplexity and Google the product data they need to recommend you.

  • Shopify Plus
  • Hydrogen
  • Next.js · Vercel
  • WooCommerce
  • Headless CMS
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ShopifyShopify PlusHydrogenNext.jsVercelWooCommerceSanityStripeKlaviyoAlgolia
Why AI-ready commerce, why now

AI shoppers are still a small channel, but they buy more often and spend more per order.

0×

Year-on-year growth in AI-referred orders on Shopify, Q1 2026.

+0%

Higher conversion rate for AI-referred visitors than for organic search visitors.

+0%

Higher average order value from shoppers who arrive from an AI assistant.

0%

Share of shoppers who use AI at some point in a purchase decision.

Source: The Shopify AI SEO Playbook, thedigitalhacks.com, 2026 (Shopify data)

Selected work

Stores built for speed, conversion and AI search.

Platforms

Each platform suits a different kind of store. We'll recommend the one that fits yours.

Shopify & Shopify Plus

For brands that want to move fast on a managed platform. We build custom Online Store 2.0 themes, Checkout Extensibility and metafield-driven catalogues.

  • Custom themes and sections
  • Variant-level JSON-LD from live data
  • Markets, B2B and Plus migrations
Best for · DTC brands $1M–$50M+

Headless on Vercel

For custom storefronts. We pair Next.js or Hydrogen with Shopify, Medusa or commercetools and deploy on Vercel's edge network.

  • Next.js App Router and ISR
  • Sub-second LCP on every template
  • Composable CMS, search and personalisation
Best for · Content-led and global brands

WooCommerce

For content-heavy businesses already on WordPress that need full ownership of their data. We handle performance tuning, custom blocks and high-order-volume stores.

  • Block themes and custom Gutenberg blocks
  • HPOS, caching and Core Web Vitals work
  • ERP, PIM and subscription integrations
Best for · Publishers and complex catalogues
What's in every build

Five layers, from a solid technical base to governance.

Each layer depends on the one below it. GEO on a store with crawl errors and no schema won't hold up, and automation without governance just repeats mistakes at scale.

  1. 01

    Technical SEO automation

    Crawl audits, automatic 301s, dynamic sitemaps and Core Web Vitals alerts for each template.

  2. 02

    On-page content

    Product titles, descriptions, alt text and internal links written to answer the questions shoppers ask AI assistants.

  3. 03

    Structured data & catalogue

    Variant-level Product, Offer, Review and FAQ schema, with price and stock kept in sync with your feeds.

  4. 04

    AEO / GEO

    Consistent brand and product naming, content mapped to real shopper prompts, and tracking of where AI engines cite you.

  5. 05

    Governance & human review

    Approval rules, fact checks against your product data, and every automated change logged and reversible.

Process

A 30/60/90-day plan, with a measurable result at each stage.

Days 01–30

Technical foundation & schema

Audit, Search Console and AI referral tracking, template-level schema, and fixes for crawl and Core Web Vitals issues.

Days 31–60

Content automation & enrichment

Consistent product titles, richer attributes in metafields, buying guides and FAQ hubs built from real customer questions.

Days 61–90

GEO at scale & live tracking

Citation monitoring, a six-KPI scorecard and a monthly leadership dashboard for AI-referred revenue.

Free whitepaper · 26 pages

The Shopify AI SEO Playbook.

How to get your Shopify store recommended by ChatGPT, Perplexity, Gemini and Google, and how to prove the revenue.

  • 01The new AI discovery & conversion funnel
  • 02The five pillars of AI SEO automation
  • 03A four-stage Shopify AI SEO maturity model
  • 04Vendor-neutral tooling map & six-KPI scorecard
  • 05The 30/60/90-day implementation roadmap
  • 06Guardrails against hallucinations and thin content

Send me the whitepaper

Fill in your details and we'll email you the PDF.

The stores AI recommends are the ones it can read.

Start with the playbook. When you're ready to build, we'll plan it with you.